Three Apples: If It’s A Hye Shoe, Let’s Wear It Out
by Paul Chaderjian Once there were and there were not … a fashionable shoe that is now known as “the world’s oldest shoe found in an Armenian cave.” And what was found in a cave in Armenia this week was not just the world’s oldest shoe, but there were scarves and pots and pans and two skulls with missing jaws. This story feels like Armenians have just put on a pair of new shoes, and everything feels alright (Nutini 2007). Our ancestors were apparently not only fashionable, wearing moccasins in a style that survived for nearly six millennia, but they were also good at housekeeping and quite brutal. One of the skulls must have pulled a Helen Thomas and had his or her jaw yanked right off its face. This bizarre headline of the day was bigger than the BP (beautiful people) oil spill for a split second. The story went viral, and it warrants all the clichés we can remember to use. So let’s capitalize on these rare gifts from the universe, because good PR comes too i...