Sayat Nova reaches three million U.S. viewers
Nune Yesayan’s music featured on “The Shield” by Paul Chaderjian May 19, 2007 On Tuesday, May 22, an estimated audience of at least three million Americans and an unknown number of viewers worldwide will hear Sayat Nova’s “Patkert Tamamov Kashats” on the FX channel’s hit police drama series “The Shield” starring Michael Chiklis. Bringing Sayat Nova alive for 21st-century audiences is Armenia’s modern-day minstrel, Nune Yesayan. “This is the second time ‘The Shield’ uses Nune’s music,” says executive producer of Prime Entertainment Garbis Titizian. “‘Tamam Ashkhar,’ also from Sayat Nova, was used on June 8, 2004. That was episode 314 on season three, and this week’s show is number 517 in season six.” The music-placement agency pitching Nune’s music to Hollywood is called NOMA Music. NOMA executive and former recording-industry insider Michael Wyner says Nune was referred to him when producers of “The Shield” were looking for Armenian music three years ago. When the p...